The automotive industry relies on developing new technological upgrades for thei

The automotive industry relies on developing new technological upgrades for their new
models. The industry relies heavily upon research and development to achieve a
competitive advantage through innovative breakthroughs. Car companies make
substantial investments in R&D – Research and development to sustain their
competitive advantage. However, one question must be asked; What is the influence of
investing high capital in R&D on the company’s net profits?
For the suggested research topic 2, you will choose one U.S. automotive company to
develop a study on the relationship between R&D and Net profits. Since you will work
with only one company, you will be dealing with a Case Study.
The data for this type of study is available to you through the Security Exchange
Commission – SEC website; https://www.sec.gov/
Remember to focus on the United States industry only, not global. The companies must
be publicly traded in the U.S., not privately owned. You will have difficulties finding public
data on private companies.