Prepare a business solution based on data analysis and interpretation. Business
Prepare a business solution based on data analysis and interpretation.
Business leaders rely on the work of marketing researchers to make
decisions that will impact revenue generation and the profitability of
the company. The data analysis and interpretation phase of a marketing
research project is a critical process that is highly scrutinized for
accuracy and validity. Marketing researchers must take great care in
analyzing data that will be interpreted and turned into information for
the purpose of solving the research problem or capitalizing on an
opportunity that was under study.
You are the new director of marketing for your chosen company. As the
director of marketing for your chosen company, you must be willing and
able to take on multiple projects at once. Moving on from the important
marketing research project you have under development, you have a new
task assigned by the chief executive officer (CEO) of your company. As
part of a public relations initiative, you will present a research study
at an upcoming conference. This is your time to shine. The CEO would
like to approve your presentation topic. Prepare a business report for
the data collection, analysis, and findings sections of a study to the
CEO of your company. Developing an ability to obtain and process
information for decision-making as a marketing director will be a
valuable addition to your business tool belt.
You will use the Purdue Global Library to locate a marketing research
study in an academic peer-reviewed journal. Using the marketing
research study, you will prepare a business solution based on the
interpretation of the data analysis.
Prepare a business report based on the analysis of data in a marketing research study.
Choose Your Company: Choose an award-winning company from the Baldrige Performance Excellence Program website to study. You will evaluate the “Award Application Summary” as a business case for your company.
Article Details: Review a scholarly article found in the Purdue Global Library on
global marketing research. The article you choose from the Library
should be based on the topics of “competition in the global environment”
and/or “communications in the global environment.”
The marketing research article must be relevant to a specific industry, business, or product related to your chosen company.
The marketing research article must be published in a peer-reviewed academic journal.
The marketing research article must be published within the past 10 years.
The marketing research article should have some relationship to
global marketing research from a collaboration and competitiveness
Article Summary: Prepare a synopsis of the chosen marketing research article.
Prepare a three (3) paragraph summary of your chosen research
article by explaining its importance to your chosen company, the
industry in which the company operates, or a product your chosen company
sells from the perspective of “global competition” and/or “global
Data Collection Methods: Give details about the data collection conducted in your chosen article.
Identify the data collection instruments used in your chosen article.
Explain how the process of data collection is employed in the research conducted in your chosen article.
Explain the sampling and measurement approach employed in your chosen article.
Principles of Information Analysis: Explain the principles of information analysis.
Provide three (3) examples of how the research in your chosen
article adheres to the quantitative, or qualitative principles of
information analysis (refer to Chapters 9 and 10 in your textbook).
Provide three (3) examples explaining how the process of
quantitative or qualitative data handling, preparation, and analysis was
employed in the study of your chosen article.
Credibility: Explain how credibility is established in data analysis.
Provide three (3) facts that made the study in your chosen article
credible (refer to pages 246-248, and 261-263 in your textbook).
Informing Marketing Decisions: Prepare a report based on the data analysis in a study to provide business solutions for a marketing research problem.
Explain how the results of the data analysis answer the marketing
research questions as presented in the article of your chosen study.
Explain how the results of a data analysis can be used to inform marketing decisions.
Interpret the results of a data analysis using non-technical business language.
Proper notification of any Resubmission, Repurposing, or Reworking of prior work per the Purdue Global Student Coursework Resubmission, Repurposing, and Reworking Policy Resource.
Use your textbook to substantiate your critical thinking, and to provide viable reasoning for your perspectives.
Include a title page, reference page, running headers, headings, page numbers, etc.
Use resources from reliable and/or scholarly sources
Use focused, concise, organized writing.
Articulate at a college level.
Few, or no grammar or punctuation errors.
Use non-offensive, inclusive, and respectful language.
Write in the third person to develop your marketing research deliverable.
Your deliverable must be submitted to the Competency Assessment Dropbox.
Respond to the inquiries in a thorough manner, providing specific
examples of concepts, topics, definitions, and other elements asked for
in the questions. Your paper should be highly organized, logical, and
All parts of this assessment must be written in Standard English, including correct spelling.
You should paraphrase the material and use in-text citations to
justify your discussion. Avoid using quotations. Ensure you are properly
paraphrasing from your sources. For a refresher on paraphrasing, view
this short video on paraphrasing and
explore the additional resources prior to starting your assessment. You
can access tutorials, how-to videos, tutoring services, and more by
visiting the Academic Success Center.
A separate page at the end of your paper should contain a list of
references, in current APA format. Use your textbook for research.
Be sure to include references for all sources and cite them using
in-text citations where appropriate. Your sources and content should
follow current APA citation style. Review the writing resources for APA
formatting and citation found in Academic Tools. Additional writing
resources can be found within the Academic Success Center.
Your paper submission should:
include a title page;
be typed in Times New Roman, and in 12-point font
see attached login info