*Watch any social media webinar you choose! You will find many in the AVAILABLE
*Watch any social media webinar you choose! You will find many in the AVAILABLE WEBINARS Module or on Hootsuite through your free account.
To watch Hootsuite videos you must have established an account (see instructions in Module 1).
Find a webinar from Hootsuite Social Media Webinars (Live & On-Demand): https://www.hootsuite.com/webinars (Links to an external site.)
You will be asked to register for the webinar; you will then receive an email with a personalized link shortly after.
Write a review for the webinar you watched. The report should be double spaced, 12 font. You will be graded on content, grammar and punctuation. You MUST include the name of the webinar and the citation (reference) for where to find it (-10) . It must be related to social media public relations, journalism social media or marketing – very broad! Again…Include citations for where you find your research!
IMPORTANT: Please relate your paper to at least one learning objective below:
Define what social media is.
Analyze how social media fits in communication models.
Evaluate attributes of social media messages.
Compare methods for measuring the effectiveness of social media platforms.
Analyze concepts and products of co-creation.
Apply the uses and benefits of social media, including the motivations for participating in social media.
Define how social identifies shape social media use.
Analyze the basics of social media network theory and research on virtual communities.
Demonstrate how to integrate social media tools and practices to create content for social media marketing strategy.
Evaluate the integration of social media into different cultures and cultural practices online.
Explain the role of social media practices in civic and political life.
Develop the patterns and trends shaping the social media landscape.