Below are the learning exercises for Chapters 9-10. What is required of you is t

Below are the learning exercises for Chapters 9-10. What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages you will have each section separated with the question you have chosen, the last page will be a reference page. Some may require research. This is an assignment for grading.
What is the definition of crowdsourcing?
What are the main reasons for crowdsourcing taking off in the last few years?
What are the benefits of crowdsourcing for both consumers and brands?
What is the difference between the wisdom of the crowd and crowdsourcing?
Think of an example of when organic viral marketing is appropriate for an advertiser.
Think of an example of when controlled viral marketing is appropriate for an advertiser.
Why is planning so important to viral marketing campaigns?
Are viral campaigns better suited to a niche audience or a mass audience?
Why is transparency so important in viral marketing?
What effects can seeding have on a campaign?