MEDIA LITERACY ASSIGNMENT Instructions: Select a specific example of media to an
MEDIA LITERACY ASSIGNMENT
Select a specific example of
media to analyze. Some choices to consider: Newspaper article, online article
or blog, commercial, TV show, a portion of a movie, a radio segment, billboard,
or print advertisement. The specific media being analyzed, as well as the
source of the media and how you accessed it should be identified at the top of
Newspaper Article “Why
College Athletes Should be Paid” published August 11,2018.
Source: The New York Times
Accessed: Online, New York Times
Answer at least 4 questions from
each of the three categories (12 questions total) in the following chart:
Audience and Authorship (category 1):
Who made this message?
Why was this made?
Who is the target audience (and how do you know this)?
Who paid for this?
Who might benefit from this message?
What might this message matter to me?
What kinds of actions might I take in response to this message?
Messages and Meanings (category 2)
What is this about (and what makes you think that)?
What ideas, values, information, and/or points of view are overt? Implied?
What is left out of this message that might be important to know?
What techniques (persuasive strategies, emotional appeals) are used?
Why were those techniques used?
How do they communicate the message?
How might people understand this message differently?
What is my interpretation of this and what do I learn about myself from my reaction or interpretation?
Representations and Reality (category 3)
When was this made?
Where or how was it shared with
Is this fact, opinion, or
How credible is this (and what
makes you think that)?
What are the sources of the
information, ideas, or assertions?
How do they communicate the
Chart from National Association
for Media Literacy Education
You should use these questions,
as well as four outside sources to form conclusions regarding the media you
selected. The responses and your conclusions should be written in paragraphs form,
although you can use bold font or headings to make it clear which questions you
are answering. Your response and conclusions should demonstrate critical
thinking about each of these categories (audience and authorship, messages and
meanings, representations and reality).
The sources can be used to offer
an alternative perspective, contradict the message being sent, or provide
additional support. The sources should be credible and relevant. Sources should
be referenced parenthetically with information being cited, as well as included
on a works cited page. Sources should be in MLA format. This paper should be between
750-1250 words, free of spelling and grammatical errors, and address all of the