Answer: Section A – you MUST answer this question AND Section B – ONE question
Section A – you MUST answer this question
Section B – ONE question from a choice of two
Section A is worth 60% and Section B is worth 40% of the total marks available.
Recommended word count for Section A is 1200 words
Recommended word count for each question in Section B is 800 words.
The total number of questions in this paper is 3
Total marks for this paper is 100
IMPORTANT: Please ensure that you save your work regularly. Please submit your work using Microsoft Word or PDF.
Students are expected to answer all the questions in Section A (questions 1a and 1b) and only one question in Section B (question 2 or 3).
Answers should be written on the answer sheet provided on this page. The answer sheet is to be submitted to the Exam link under Assignments in Aula.
Section A – you must answer all questions in Section A
Adidas UltraBoost shoes
Adidas started in 1949 in a small German town, with 47 employees. After 70 years of operations, Adidas is in the top 100 of Interbrand’s “Best Global Brands’.
Adidas claims that sustainability is a big part of its business strategy. Deeply rooted in the company’s core belief that sport has the power to change lives. This informs a strategy that has translated sustainable actions into tangible goals around the world. For example, in 2016, Adidas eliminated plastic bags in its 2900 stores.
According to CEO, Kasper Rorsted, Adidas sold a million pairs of shoes made from marine plastic (plastic waste in the ocean) in 2017. This plastic is one of the major threats to the health of the world’s oceans. Adidas has found a smart way to use recycling to its (and the planet’s) benefit and, in 2017, it introduced 3 versions of the ‘UltraBoost’ shoe. On average each pair uses 11 plastic bottles, and incorporates recycled plastic into the laces, heel webbing and lining, and sock covers.
High performance shoes made from marine plastic are part of a larger sustainability push by Adidas involving other product ranges