You are required to write a 2000 word individual essay evaluating the sustainabi
You are required to write a 2000 word individual essay evaluating the sustainability performance of Nestle. You must also provide a 400 word personal reflection (note this is not included as part of the essay’s 2000 word count).
There are five parts to this assessment. Please make sure you address every part.
PART 1. Introduction (approximately 100 words)
PART 2. Overview of Nestle and its Corporate Social Responsibility Approach (approximately 350-400 words)
PART 3. Evaluation of Nestle’s CSR Performance
3a. The first two questions are compulsory (all students must answer)
1. Definition. How does Nestle define corporate social responsibility, and what perspective(s) is it taking? Approximately 200-250 words.
2. Motivation, drivers and pressures. Why does Nestle commit to CSR (what reason(s) do they give) and how does this relate to the definition above? Approximately 300-350 words.
3b. Pick two questions from the following areas (approximately 300-350 words for each question)
3. Stakeholder engagement and management. Which stakeholders does Nestle engage with and why (what reason(s) do they give), and what type of approach (to stakeholder engagement/management) does this represent?
4. Corporate social responsiveness. Identify one pressing sustainability issue that Nestle has identified as relevant to them. What reason(s) do they give for recognising and addressing this issue? Identify one sustainability issue that Nestle has not recognised and outline why you think they should address this issue.
6. Strategy. What is the relationship between Nestle’s sustainability and business strategy, and consider what type of strategy this is and why they have adopted this approach (what reason(s) do they give)?
8. Supply chain. How does Nestle ensure its suppliers adhere to CSR standards? What reason(s) do Nestle give for this approach and what type of approach is this?
9. Sustainable Development Goals (SDGs). Discuss why Nestle recognises the SDGs (what reason(s) do they give), and identify one SDG the company has effectively contributed towards, and one they have not adequately addressed and could improve their contribution towards.
PART 4. Conclusion (approximately 200-250 words)
· For the conclusion you should (a) summarise the key points of your evaluation (as outlined in part 3), and (b) use Maon et al.’s (2010) stages of CSR development to locate the company’s overall commitment to sustainability. Briefly explain why you have positioned them in this stage and cultural phase.
PART 5. Reflective commentary (400 words max – note this is not included in the word count for parts 1-4)
For the reflective commentary, you should outline what you have learnt during the course of this module and/or as a result of this assessment (e.g. about yourself, Nestle and/or companies in general), and discuss how this knowledge may inform your personal and/or professional practice.This essay will be marked according to the criteria below. This takes into account, and aligns with, DMU’s postgraduate marking descriptors (available here). For more information about what each criteria entails please refer to the rubric (provided separately).
Assessment 2 Marking Criteria
Overview of Nestle and its CSR perspective
Evaluation of the Nestle’s CSR strategy / performance
Structure, coherence, clarity and presentation
This assignment is designed to assess the following learning outcomes:
1. Develop a sound grasp of relevant academic theory on CSR.
2. Understand and explain the relationship between CSR and corporate and managerial behaviour.
3. Describe and critique the various components of socially responsible behaviour.
4. Evaluate possible actions of a corporation in response to environmental, social and economic impacts.
5. Apply critical and interpretative skills to an evaluation of corporate activity.
6. Reflect on his/her own personal values in making choices and decisions in a business setting.
Demonstrate an ability to undertake effective research into topical issues.· The maximum word limit for the individual essay (parts 1-4) is 2000 words, and for the personal reflection (part 5) is 400 words. Note that the personal reflection is not counted as part of the essay’s 2000 word count. Anything over these word limits will not be considered. Note that the word count does include tables, figures, quotations and citations, but it excludes the title page, appendices, and list of references. You do not need to provide a contents page.
· You can only submit one file to Turnitin, so you should include all parts in one file (the personal reflection cannot be submitted as a separate document).
· You must not include your name anywhere in the document as we mark your work anonymously.
· The front page must include your P number, module title and code, and word count. You should also include your P number in the file name.
· Use Arial font size 11 or 12 and at least 1.15 line spacing.
· Both Microsoft Word and PDF files are acceptable.
· For citation of references, you are required to use DMU’s Harvard referencing system called “Cite Them Right” (more details available here).
· Please note that you can submit your assessment to Turnitin multiple times. A new Similarity Report will be generated each time; however, after three submissions, you will need to wait 24 hours to see a new similarity report.
Make sure you keep the submission email receipt as proof that you have submitted.